Front door
A free public channel
Use a public channel for the things that show how you coach: a weekly workout, a form tip, one client question answered in full. It gives people a reason to follow you before they are ready to pay.
For coaches
Sell coaching on Telegram with a paid group
A paid Telegram group puts your clients, your programme and your check-ins in an app they already open every day.
Clients pay you directly through your own Stripe account. MyMembers manages who is in the group: the bot invites clients when they pay and removes them when their subscription ends.
Who this is for
- Personal trainers and fitness coaches running online programmes.
- Nutrition coaches who work through weekly check-ins.
- Running, cycling and strength coaches with a training group.
- Business, career and mindset coaches who want a group that keeps going between calls.
The model
How a paid coaching group works
The product
A paid channel or group
For coaching, the paid product is usually a group and not a channel, because clients need to talk back. A common setup is a private channel for the programme and announcements plus a private group for check-ins and questions, both unlocked by the same plan.
The promise
What members get
Spell out the rhythm: when the week’s plan is posted, which day check-ins are due, how fast you answer questions and whether calls are included. Coaching is sold on attention, so say how much of yours a member gets.
Setup
Set up your paid coaching group
Most coaches have this running in one sitting. Have your Telegram group created before you start.
- 1
Connect Stripe
Go through onboarding and connect your own Stripe account. Client payments go straight to it.
- 2
Create your page
Your page lives at mymembers.io/yourname. Describe who the coaching is for and what a normal week looks like. Add a welcome message, shown after checkout, that tells new clients what to do first.
- 3
Connect your group
Add @mymembersadminbot to your private group as an admin with full admin rights. Do the same for a programme channel if you use one.
Telegram: group administrators(opens in a new tab) - 4
Add a plan
Set the price, choose a billing interval in weeks, months or years, and choose which group and channel the plan unlocks.
- 5
Invite your current clients first
Send the page link to the people you already coach, then share it on your public channel and social profiles.
Pricing
Pricing patterns for coaching
Coaching prices vary too much by niche to quote a number. The structure is the part worth getting right.
Monthly membership
The simplest model for ongoing coaching. Clients stay as long as the group helps them.
Billed every 3 months
Matches a 12 week training block and renews into the next one.
Group and premium tiers
A group plan, and a higher plan that also unlocks a smaller group where you give individual feedback.
Discounted first payment
A lower first month reduces the risk of trying you out, without giving the first week away.
Free trial days
Works when your group is active enough to show its value in a few days. Skip it if week one is mostly onboarding.
Read this first
What to deliver so clients stay
In a coaching group, clients leave when the coach goes quiet. The price is rarely the reason.
- Answer when you said you would
- If your page says questions are answered within a day, hold to it. Set hours you can keep for a year, not for the launch week.
- Give the week a shape
- Plan posted on the same day, check-ins due on the same day, feedback back by a set time. Clients build the habit around your schedule.
- Onboard in the first two days
- A new client should know where the programme is, how to check in and what to do today. Pin a start-here post and greet people by name.
- Do not sell results you cannot promise
- The acceptable use policy forbids false or misleading claims and invented reviews. Describe the work and the support, not a guaranteed outcome.
- Know where coaching stops
- Fitness and nutrition coaching is not medical care. Say so, and send clients with injuries or medical conditions to a qualified professional.
- Share only what is yours
- Programmes, meal plans and videos you post must be your own or licensed to you. Selling content you do not hold the rights to breaks the policy.
What it costs
MyMembers charges a 5% commission on each sale. There is no monthly fee, and the fee is invoiced monthly for the previous month. If you sell at high volume, we agree a lower rate with you. Payments go straight to your own Stripe account, where Stripe's own processing fees apply.
Smart Recovery, an optional service that tries to win back members who cancel or fail to renew, is on by default for new pages. You pay for it only when a member is recovered: 20% of the revenue it recovers, as set out in the terms. You can turn it off in your page settings.
Further reading
- PricingThe 5% commission and what is included.
- Telegram membership botWhat the bot does in your channels and groups.
- MyMembers vs WhopWhat differs if you sell access to Telegram.
- MyMembers vs SublaunchA side by side look at features and fees.
- How to keep members engagedIdeas for keeping a paid group active week after week.
- Telegram community managementRunning and moderating a Telegram group.
Questions
coaches questions
Use a group when clients need to talk to you and each other, which is most coaching. Use a channel for one-way material such as the weekly programme. You can connect both to one page and unlock them with the same plan.
Yes. Create one plan that unlocks the main group and a second, higher priced plan that also unlocks a smaller group or channel for individual feedback.
When the subscription ends, the bot removes the client from the group and any channel their plan unlocked. You do not have to remove anyone by hand.
They pay you directly through your own Stripe account, from your sales page. The money never passes through MyMembers, which only manages access to your group.
Yes. You can add free trial days to a plan, or set a discounted first payment. By default a free trial applies to new members only; you can change that in your page settings.
Still have questions?
We're happy to help. Book a call or use the chat.
Ready when you are
Open your coaching group to paying clients.
Connect Stripe, add the bot to your group and send clients one link. Setup is free.
Free setup · Auto member management · Stripe integration